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Digiday+ Marketing Briefing
The Marketing Briefing covered the latest in marketing for Digiday+ members.
Member Exclusive
Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots
July 18, 2023
Member Exclusive
Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy
July 11, 2023
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
Member Exclusive
Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’
June 20, 2023
Member Exclusive
Marketing Briefing: WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events
June 13, 2023
Member Exclusive
Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences
June 6, 2023
Member Exclusive
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
May 30, 2023
Member Exclusive
Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas
May 23, 2023
Member Exclusive
Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
May 16, 2023
Member Exclusive
Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change
May 9, 2023
Member Exclusive
Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’
May 2, 2023
Member Exclusive
Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
April 25, 2023
Member Exclusive
Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push
April 18, 2023
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