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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Publishing in the Platform Era
Vice News looks to Twitch, TikTok to develop audience trust and engagement
September 22, 2022
Member Exclusive
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
October 10, 2025
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
Member Exclusive
Future of TV Briefing: 5 questions about the future of TV in 2023
January 4, 2023
Marketing on Platforms
TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
September 29, 2022
Digiday Programmatic Marketing Summit
‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
December 6, 2023
Generative AI
AI Briefing: How Google and DOJ’s latest antitrust arguments address AI
November 11, 2024
Brands in Culture
Cómo marcas como Pepsi y American Eagle están invirtiendo en marketing de sonido original en TikTok
October 6, 2022
Marketing on Platforms
Foot Locker is showcasing staffers, popular musicians through social media and digital out-of-home to appeal to Gen Z
November 28, 2022
Brands in Culture
Camila Cabello y su familia detrás del marketing de la popular “TikTok Soda” Olipop
May 4, 2023
Generative AI
AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads
January 29, 2024
Beyond Ads
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
August 22, 2022
Member Exclusive
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
March 31, 2023
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