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2453 Results for ‘tiktok’

The Creator Economy

How YouTube is calculating creators’ ad-revenue shares for Shorts

January 23, 2023
Publishing in the Platform Era

How BDG is threading together communities on its social media platforms

August 1, 2023
Brands in Culture

Twitter now allows cannabis advertising, and brands are ready to spend to test and learn on the platform

March 3, 2023
Gaming & Esports

Why Snapchat is using a custom video game to get closer to its agency partners

September 27, 2023
Business of TV

In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

October 16, 2023
Super Bowl

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.

February 8, 2024
Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks

February 7, 2024
Marketing on Platforms

After organic success on TikTok, more DTC brands are diversifying their budgets

August 1, 2022
Brands in Culture

Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos

June 5, 2024
Member Exclusive

Future of TV Briefing: 5 trends to track in this year’s upfront market

June 5, 2024
Marketing on Platforms

Here are the cases for and against the so-called unhinged social media manager

July 24, 2023
Marketing on Platforms

Por qué Lowe’s se centra en la expansión de TikTok e Instagram en la temporada de fiestas

November 10, 2022
Marketing on Platforms

Las limitaciones de Snapchat están pasando factura y los publicistas lo notan

September 23, 2022

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