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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Member Exclusive
Media Briefing: Publishers’ audience authentication strategies are put to the test
April 11, 2024
Member Exclusive
Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
July 16, 2025
Content & Commerce
How social platforms changed digital marketing in 2022
December 29, 2022
Brands in Culture
Hyatt, Lacrosse Unlimited, Lulu’s tap college athletes’ authenticity to target Gen Z
February 7, 2023
Member Exclusive
Future of TV Briefing: How creators are setting themselves up for the career long haul
July 10, 2024
Marketing on Platforms
Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok
September 22, 2022
Member Exclusive
Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize
January 25, 2024
Brands in Culture
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
April 26, 2024
Modern Retail
Bubly presenta su primera nueva línea de productos en 6 años con miras a ganar clientes en la categoría de bienestar
March 19, 2024
Generative AI
AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
April 22, 2024
Brands in Culture
Inside the NBA’s social media and OOH strategies for the NBA Finals
May 15, 2023
Publishing in the Platform Era
How Betches Media is using short form, vertical video to continue growing in 2023
January 17, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
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