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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Gaming & Esports
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
November 19, 2024
Brands in Culture
Dos años después, el primer CMO de Bose esboza su plan para la marca
May 30, 2023
Marketing on Platforms
Why Lowe’s is focused on TikTok, Instagram expansion this holiday season
November 10, 2022
Digiday Awards
HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
May 2, 2023
Sponsored
Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux
May 29, 2025
Social Fragmentation
Inside the cost of social fragmentation
March 8, 2023
Marketing on Platforms
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
March 20, 2023
Social Fragmentation
Marketers adapt to serve niche communities as culture fragments, strays from universal water cooler moments
March 7, 2023
Marketing on Platforms
How a startup supplement brand is ramping up its TikTok strategy
September 22, 2022
Marketing on Platforms
Las capacidades de respuesta directa de TikTok aun no resuenan entre los expertos en marketing de resultados
October 26, 2022
Marketing on Platforms
TikTok continues to be a brand marketer darling despite its geopolitical dramas
October 11, 2022
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
Member Exclusive
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
May 30, 2024
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