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Beyond Ads
BodyArmor trabaja con Jennifer López para impulsar la marca más allá de los aficionados al fitness y al deporte
April 4, 2023
Publishing in the Platform Era
How creators have become strategy consultants for publishers on TikTok
May 5, 2022
Marketing on Platforms
‘Not going to pretend that we’ve got a fancy strategy’: How Ladbible is getting a feel for Meta’s Twitter rival Threads
July 13, 2023
Marketing on Platforms
Marketers continue to chase ‘authenticity,’ but what is it?
November 2, 2022
Member Exclusive
Marketing Briefing: What will the top marketing trends in 2024 be?
January 2, 2024
Agency Culture
Brat Summer’s sun might be setting, have marketers noticed?
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Brands in Culture
Pepsi’s summer campaign taps Bad Bunny and QR codes — and the first-party data that comes with them
May 18, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
Marketing on Platforms
Bluesky uncovered: separating myth from reality in its post-election surge
November 20, 2024
Sponsored
How marketers across industries are learning compliance lessons from banking and healthcare
July 11, 2023
The Confessions
Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024
Marketing on Platforms
Foot Locker is showcasing staffers, popular musicians through social media and digital out-of-home to appeal to Gen Z
November 28, 2022
Member Exclusive
Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical
May 16, 2023
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