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2559 Results for ‘tiktok’

Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Marketing on Platforms

Bluesky uncovered: separating myth from reality in its post-election surge

November 20, 2024
Social Fragmentation

When social media platforms start to look alike, the key differentiator is in their roots

March 10, 2023
Member Exclusive

Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

March 29, 2023
Marketing on Platforms

Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers

October 21, 2022
Social Fragmentation

Content creators say they struggle to keep up with their audiences as social media platforms evolve

March 9, 2023
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

April 17, 2023
Generative AI

‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness

August 19, 2024
The 2023 Notebook

Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative

January 3, 2023
Marketing on Platforms

Why health care brand Supergut traded Facebook for TikTok

November 3, 2022
Brands in Culture

Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage

August 17, 2023
The 2024 Notebook

Bold call: Linear TV has passed the point of no return

January 3, 2024
Marketing on Platforms

Inside Ocean Spray’s holiday TikTok strategy with JoJo Siwa

November 9, 2022

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