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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Publishing in the Platform Era
How Bluesky hopes to win over publishers (and users)
December 12, 2024
Modern Retail
Stanley se está convirtiendo en una marca de accesorios
May 1, 2024
The Sports Marketing Playbook
Athlete creators have become must-have partners for brands at March Madness
March 27, 2025
Brands in Culture
From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
September 24, 2024
The Sports Marketing Playbook
CMOs look for better measurement to justify sports sponsorship spending
July 28, 2025
Member Exclusive
Pitch deck: How TikTok is courting advertisers
May 15, 2023
Marketing on Platforms
How Google, Meta and Snap’s battle with TikTok in short-form video is playing out
July 28, 2023
The Creator Economy
As platform moderation standards vary, creators eye Twitch as a safe haven
March 18, 2025
The Business of AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
Brand Safety
As Trump returns to the White House, media buyers clamp down on brand safety
January 22, 2025
The Creator Economy
In Graphic Detail: How creators are using generative AI to shape video and design
May 14, 2025
Digiday Awards
BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners
May 13, 2025
Marketing on Platforms
Agencies move on from creating content for specific platforms to focus on short-form video
September 22, 2023
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