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2432 Results for ‘tiktok’

Brands in Culture

How Major League Baseball’s updated content and influencer strategy is pivotal in garnering interest for the World Series

October 19, 2023
Marketing on Platforms

YouTube’s social commerce bet: Still in the game, but playing the long strategy

March 19, 2025
Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

May 9, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Why content creators are hopeful that AI will not replace them

October 17, 2023
Member Exclusive

Future of TV Briefing: Why owned channels are key to creators’ commerce businesses

September 11, 2024
The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024
Audio Anywhere

News podcast listeners over-index on video podcast consumption

March 4, 2025
Marketing on Platforms

Marketers are going to have to wait for search advertising on TikTok

May 22, 2023
Generative AI

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform

May 27, 2024
Beyond Ads

Así es la estrategia de contenidos e influencers de Nascar con TikTok destacando negocios locales

June 30, 2023
Beyond Ads

Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z

July 18, 2023
Marketing on Platforms

Con la nueva herramienta de búsqueda de anuncios en TikTok, las agencias ven como los profesionales del marketing aceleran los esfuerzos de búsqueda orgánica

September 1, 2023

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