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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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Member Exclusive
Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
April 29, 2025
Member Exclusive
Ad Tech Briefing: Lines are being drawn in Amazon and Google’s evolving rivalry
August 5, 2025
Brands in Culture
Gale agency study on emerging media encourages marketers to tap more deeply into communities
February 3, 2026
Member Exclusive
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024
The Creator Economy
How the elections are shaping influencer marketing, from brand strategies to social media spending
September 9, 2024
Modern Retail
Por qué Halara espera mas interacción tras las ventas virales impulsadas por TikTok
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Publishing in the Platform Era
Bleacher Report puts a fan-first spin on NFL coverage
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The Programmatic Marketer
How The Trade Desk faces growing challenges amid rising competition
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Future of TV Briefing: How CBS News & Stations developed a virtual studio system for its newscasts
July 31, 2024
Looking Back/Ahead to 2024
Platform payouts: Creators reveal how much social media behemoths are willing to shell out
December 28, 2023
Sponsored
How agencies can ace their next RFP
October 1, 2025
Marketing on Platforms
Cómo planea TikTok asegurarse dólares publicitarios para la temporada navideña de este año
November 1, 2023
Marketing on Platforms
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
July 19, 2024
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