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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Digiday @ Advertising Week

    Advertising Week Briefing: Why content creators are hopeful that AI will not replace them

    October 17, 2023
  • Digiday @ Cannes

    The definitive Digiday guide to what’s in and out at Cannes 2024

    June 10, 2024
  • Beyond Ads

    Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z

    July 18, 2023
  • Member Exclusive

    CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

    November 1, 2023
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    As its future hangs in the balance, TikTok tries to keep advertisers on its side

    March 28, 2023
  • Marketing on Platforms

    Con la nueva herramienta de búsqueda de anuncios en TikTok, las agencias ven como los profesionales del marketing aceleran los esfuerzos de búsqueda orgánica

    September 1, 2023
  • Member Exclusive

    Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

    March 19, 2024
  • The Programmatic Marketer

    With performance channels under scrutiny, these marketers are testing out brand-first strategies

    July 21, 2025
  • Member Exclusive

    Future of TV Briefing: How publishers are turning podcasts into video talk shows

    September 25, 2024
  • Marketing on Platforms

    Cómo la estructura de pagos de Amazon para influencers pone de manifiesto la baja remuneración a los creadores

    August 31, 2023
  • Life Beyond the Cookie

    Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

    January 31, 2024
  • political chaos
    Advertising around Politics

    Platforms struggle with misinformation and exploitation amid Trump assassination attempt

    July 16, 2024
  • The Creator Economy

    Women’s soccer and publisher Footballco turn to creators to score with brands

    October 10, 2024
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