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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Digiday @ Advertising Week
Advertising Week Briefing: Why content creators are hopeful that AI will not replace them
October 17, 2023
Digiday @ Cannes
The definitive Digiday guide to what’s in and out at Cannes 2024
June 10, 2024
Beyond Ads
Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z
July 18, 2023
Member Exclusive
CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X
November 1, 2023
Marketing on Platforms
As its future hangs in the balance, TikTok tries to keep advertisers on its side
March 28, 2023
Marketing on Platforms
Con la nueva herramienta de búsqueda de anuncios en TikTok, las agencias ven como los profesionales del marketing aceleran los esfuerzos de búsqueda orgánica
September 1, 2023
Member Exclusive
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024
The Programmatic Marketer
With performance channels under scrutiny, these marketers are testing out brand-first strategies
July 21, 2025
Member Exclusive
Future of TV Briefing: How publishers are turning podcasts into video talk shows
September 25, 2024
Marketing on Platforms
Cómo la estructura de pagos de Amazon para influencers pone de manifiesto la baja remuneración a los creadores
August 31, 2023
Life Beyond the Cookie
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 31, 2024
Advertising around Politics
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
July 16, 2024
The Creator Economy
Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024
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