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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024
Member Exclusive
Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform
August 15, 2023
Member Exclusive
Future of TV Briefing: How TV and streaming companies’ advertising businesses fared in Q1 2024
May 29, 2024
CMO Strategies
CMO Strategies: A playbook for marketing channels
August 27, 2024
Brands in Culture
Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
September 18, 2024
Español
Cómo han asimilado los profesionales del marketing la propuesta de TikTok Shop
September 20, 2023
Marketing on Platforms
Snap sees growth opportunity in SMBs
February 12, 2025
Modern Retail
“Invertiremos cada vez más en redes sociales”: Mark Barrocas, CEO de SharkNinja, sobre su paso de los infomerciales a TikTok
January 25, 2024
Glossy
Prada Beauty llegará a los consumidores estadounidenses de la mano de Sofia Richie Grainge y Sephora
February 15, 2024
Super Bowl
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
February 5, 2025
Generative AI
Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off
June 9, 2025
Member Exclusive
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024
Business of TV
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
September 5, 2024
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