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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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    2613 Results for ‘tiktok’
  • Marketing on Platforms

    Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell

    April 29, 2024
  • Member Exclusive

    Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

    January 24, 2025
  • Gaming & Esports

    In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians

    December 20, 2024
  • search referral traffic for publishers
    The Creator Economy

    Search or social? Influencer marketing finds itself in the middle

    August 5, 2025
  • The Creator Economy

    Transparency is fueling a surge in creators’ sponsorship rates

    September 5, 2025
  • Marketing on Platforms

    Fragmentation comes to search advertising as marketers grapple with shifting search behavior

    January 30, 2025
  • Member Exclusive

    CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

    August 6, 2024
  • Member Exclusive

    Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

    January 9, 2026
  • Member Exclusive

    Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage 

    April 24, 2026
  • Marketing on Platforms

    TikTok’s potential U.S. ban stirs marketers, spurs contingency planning

    March 13, 2024
  • The Creator Economy

    Mythbuster: Top 10 platform creator fund fallacies debunked

    April 9, 2025
  • TikTok
    Modern Retail

    TikTok presiona a las marcas a publicar fotos en lugar de vídeos

    April 16, 2024
  • Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.
    Retail Revolution

    Two agencies merge with PE help to grab a larger share of a maturing marketplace

    August 19, 2025
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