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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2613
Results for ‘tiktok’
Marketing on Platforms
Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
April 29, 2024
Member Exclusive
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 24, 2025
Gaming & Esports
In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
December 20, 2024
The Creator Economy
Search or social? Influencer marketing finds itself in the middle
August 5, 2025
The Creator Economy
Transparency is fueling a surge in creators’ sponsorship rates
September 5, 2025
Marketing on Platforms
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 30, 2025
Member Exclusive
CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
August 6, 2024
Member Exclusive
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
January 9, 2026
Member Exclusive
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
April 24, 2026
Marketing on Platforms
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024
The Creator Economy
Mythbuster: Top 10 platform creator fund fallacies debunked
April 9, 2025
Modern Retail
TikTok presiona a las marcas a publicar fotos en lugar de vídeos
April 16, 2024
Retail Revolution
Two agencies merge with PE help to grab a larger share of a maturing marketplace
August 19, 2025
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