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In Graphic Detail: Why platforms are turning social video into living room TV
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    2491 Results for ‘tiktok’
  • Marketing on Platforms

    Adidas busca anotar goles en redes sociales con su estrategia de marketing de cara al Mundial de Qatar  

    September 22, 2022
  • The feature image is an illustration of people working on an assembly line.
    Member Exclusive

    Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube

    September 8, 2021
  • twitter
    Member Exclusive

    Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings

    November 1, 2022
  • Illustration of two people standing back-to-back in colorful clothing and taking selfies.
    Member Exclusive

    Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks

    December 1, 2021
  • first party data
    Member Exclusive

    Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings 

    June 22, 2023
  • shopping laptop
    Content & Commerce

    ‘Still understanding that behavior’: What BuzzFeed learned from a year of livestream shopping

    January 24, 2022
  • The header image shows an illustration of two women looking at their mobile phones.
    Publishing in the Platform Era

    How Harvard Business Review is using a new social-first vertical to reach a younger audience

    October 11, 2021
  • tv producers
    Member Exclusive

    Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators

    April 6, 2022
  • Retail Revolution

    The Rundown: Pinterest’s Q2 results show progress with shoppable ads and video content

    August 2, 2022
  • executive tv money
    Gaming & Esports

    Why succeeding in gaming is critical for Netflix’s long-term plans

    July 29, 2022
  • The header image shows a group of hands holding phones.
    Retail Revolution

    ‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram

    September 3, 2021
  • Marketing on Platforms

    El arriesgado plan de Twitter para obligar a los usuarios a compartir datos molesta a los reguladores

    December 16, 2022
  • Member Exclusive

    Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’

    October 18, 2022
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