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In Graphic Detail: Why platforms are turning social video into living room TV
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2491
Results for ‘tiktok’
Marketing on Platforms
Adidas busca anotar goles en redes sociales con su estrategia de marketing de cara al Mundial de Qatar
September 22, 2022
Member Exclusive
Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube
September 8, 2021
Member Exclusive
Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings
November 1, 2022
Member Exclusive
Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks
December 1, 2021
Member Exclusive
Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings
June 22, 2023
Content & Commerce
‘Still understanding that behavior’: What BuzzFeed learned from a year of livestream shopping
January 24, 2022
Publishing in the Platform Era
How Harvard Business Review is using a new social-first vertical to reach a younger audience
October 11, 2021
Member Exclusive
Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators
April 6, 2022
Retail Revolution
The Rundown: Pinterest’s Q2 results show progress with shoppable ads and video content
August 2, 2022
Gaming & Esports
Why succeeding in gaming is critical for Netflix’s long-term plans
July 29, 2022
Retail Revolution
‘Engaging with our audience’: Why Olaplex is focusing on community building via TikTok, Instagram
September 3, 2021
Marketing on Platforms
El arriesgado plan de Twitter para obligar a los usuarios a compartir datos molesta a los reguladores
December 16, 2022
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
October 18, 2022
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