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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Marketing on Platforms
In the race for ad dollars, platforms seek to redefine themselves as AI companies
June 25, 2025
The 2025 Notebook
What won’t happen in 2025
January 6, 2025
Member Exclusive
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 8, 2024
The Creator Economy
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
April 18, 2025
The Creator Economy
Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
August 11, 2025
Digiday @ CES
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
January 3, 2025
The Creator Economy
The definitive Digiday guide to what’s in and out in the creator economy
August 18, 2025
Marketing on Platforms
¿Será 2024 el año más difícil para TikTok?
January 24, 2024
Member Exclusive
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024
Publishing in the Platform Era
Publishers turn to other platforms to address platform referral traffic issues
April 10, 2024
Modern Retail
Las agencias de influencers cuentan experiencias diversas con TikTok Shop
January 4, 2024
Member Exclusive
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023
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