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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Marketing on Platforms

    In the race for ad dollars, platforms seek to redefine themselves as AI companies

    June 25, 2025
  • The 2025 Notebook

    What won’t happen in 2025

    January 6, 2025
  • Member Exclusive

    Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

    February 8, 2024
  • The Creator Economy

    Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’

    April 18, 2025
  • Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.
    The Creator Economy

    Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

    August 11, 2025
  • Digiday @ CES

    Omnicom Media Group research finds a markedly different search marketplace, and new opportunities

    January 3, 2025
  • The Creator Economy

    The definitive Digiday guide to what’s in and out in the creator economy

    August 18, 2025
  • Marketing on Platforms

    ¿Será 2024 el año más difícil para TikTok?

    January 24, 2024
  • Member Exclusive

    Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

    April 4, 2024
  • Publishing in the Platform Era

    Publishers turn to other platforms to address platform referral traffic issues

    April 10, 2024
  • Modern Retail

    Las agencias de influencers cuentan experiencias diversas con TikTok Shop

    January 4, 2024
  • Member Exclusive

    Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

    March 21, 2024
  • Marketing on Platforms

    TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

    August 28, 2023
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