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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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2612
Results for ‘tiktok’
Marketing on Platforms
TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
May 22, 2024
Member Exclusive
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024
The Creator Economy
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
March 7, 2025
Member Exclusive
Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
July 2, 2025
Marketing on Platforms
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
August 12, 2024
Modern Retail
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
November 21, 2025
Member Exclusive
Future of Marketing Briefing: AI companies are staffing up for a reputation fight
January 23, 2026
Member Exclusive
Future of TV Briefing: The 2025 glossary
August 27, 2025
The Creator Economy
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
December 5, 2025
Member Exclusive
Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy
September 26, 2025
Member Exclusive
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
March 27, 2026
Marketing on Platforms
Why Substack offers creators money to transfer their audience to its platform
March 24, 2025
Marketing on Platforms
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024
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