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‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
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    2613 Results for ‘tiktok’
  • youtube tv
    Member Exclusive

    Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

    April 8, 2026
  • Marketing on Platforms

    In the race for ad dollars, platforms seek to redefine themselves as AI companies

    June 25, 2025
  • The Sports Marketing Playbook

    Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

    February 4, 2026
  • Marketing on Platforms

    While Meta, X step back from publishers, TikTok sees them as an opportunity

    June 13, 2024
  • The Creator Economy

    Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

    November 13, 2024
  • Marketing on Platforms

    Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

    July 26, 2024
  • The Creator Economy

    Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown

    January 24, 2025
  • Member Exclusive

    Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

    March 11, 2026
  • Evolving Agencies

    Why advertising industry professionals are considering becoming creators

    March 21, 2025
  • The 2026 Notebook

    Why publishers are building their own creator networks

    January 6, 2026
  • The 2025 Notebook

    The four trends to watch in the 2025 creator economy

    January 9, 2025
  • Member Exclusive

    Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers

    January 15, 2025
  • The Creator Economy

    Substack’s video push sees modest bump, but a long road remains to win over creators

    March 18, 2025
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