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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Glossy
Lottie London quiere educar a la Generación Z sobre el acoso sexual
February 1, 2023
Brands in Culture
Marketers want consistent measurement, social safeguards and to crack new platform capabilities in 2023
December 27, 2022
Member Exclusive
Media Briefing: How publishers spent summer 2024
September 5, 2024
Marketing on Platforms
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
June 6, 2022
Brands in Culture
Why Kim Kardashian is sold on QR codes for Skkn by Kim
December 20, 2022
Digiday @ Advertising Week
Advertising Week Briefing: Why publishers are the new brand ambassadors
October 18, 2023
Experimental Channels
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
October 5, 2022
Marketing on Platforms
Pizza Hut helps Barstool Sports take on college basketball with the goal of expansion
November 16, 2022
Sponsored
From CTV to walled gardens, new measurement challenges emerge for advertisers
July 20, 2023
Gaming & Esports
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
June 20, 2023
The Confessions
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
August 18, 2023
Member Exclusive
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
January 26, 2023
Glossy
Alibaba y Tmall apuestan por la IA para impulsar las ventas del Día de los Solteros
November 10, 2023
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