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12951 Results for ‘social’

Marketing on Platforms

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

October 7, 2021
Gaming & Esports

As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival

September 20, 2021
The Programmatic Publisher

‘The ad experiences that consumers find most annoying are also bad for the environment’: The business case for sustainable digital advertising

May 4, 2022
Brands in Culture

‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally

February 28, 2022
Member Exclusive

Media Buying Briefing: How to retain and empower agency talent when there’s more work than ever

February 14, 2022
Member Exclusive

Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR

November 16, 2021
Member Exclusive

Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending

October 5, 2021
Gaming & Esports

How esports grew up: An oral history

September 2, 2022
Sponsored

Brand safety technology hasn’t changed in five years, but it’s due for a shake-up

April 12, 2022
Sponsored

5 new paradigms for B2B technology sales

October 28, 2021
Gaming & Esports

Why Ralph Lauren — the man and the company — is already in the metaverse

December 8, 2021
Business of TV

Telemundo revela cómo aprovecha la oportunidad de marketing durante el Mundial de Qatar

November 17, 2022
Gaming & Esports

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships

April 11, 2022

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