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2881 Results for ‘metrics’

The Business of AI

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

May 21, 2024
Member Exclusive

Media Briefing: The anatomy of the publishers’ SEO dilemma

January 22, 2026
Digiday Awards

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

January 14, 2025
Member Exclusive

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

April 16, 2025
The 2026 Notebook

Why publishers are building their own creator networks

January 6, 2026
Looking Back/Ahead to 2024

What will it take to get brands to increase their gaming spend in 2024?

December 27, 2023
Retail Revolution

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

November 25, 2024
Brand Safety

The Rundown: Everything you need to know about conservative activist shareholder proposals

May 13, 2024
Agency Culture

Agencies call foul as Google reps play hardball with AI pitches to clients

March 28, 2025
Member Exclusive

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

March 5, 2024
Equality and Opportunity

As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators

June 12, 2024
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

October 30, 2023

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