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2881 Results for ‘metrics’

Member Exclusive

Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying

June 10, 2026
Experimental Channels

Screenvision makes its upfront pitch as the more attentive alternative to TV

May 25, 2023
Media

Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls

May 26, 2026
Zero-click Future

The Economist prepares for a two‑track internet: one for humans and one for AI agents

May 18, 2026
The Creator Economy

In graphic detail: Inside the creator economy’s M&A boom

August 4, 2025
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on

December 21, 2023
Brands in Culture

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

April 15, 2026
Equality and Opportunity

Why men and women view their tech careers so differently

October 29, 2025
The Sports Marketing Playbook

CMOs look for better measurement to justify sports sponsorship spending

July 28, 2025
Member Exclusive

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

May 8, 2024
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next

March 13, 2026
The Programmatic Marketer

The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

June 11, 2024
WTF Series

WTF is pay per ‘demonstrated’ value in AI content licensing?

March 2, 2026

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