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2220 Results for ‘global creative’

Navigating Economic Instability

British and European marketers trim ad spend in the face of Trump’s tariffs

April 30, 2025
Digiday @ Possible

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

May 2, 2025
Strategizing for the Future

Coca-Cola quietly considers moving its North American media out of WPP

March 7, 2025
Generative AI

Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards

December 10, 2024
The Creator Economy

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

April 2, 2025
Experimental Channels

‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness

May 11, 2022
Strategizing for the Future

Mod Op makes its largest agency acquisition as it expands AI, creative services

July 18, 2024
Retail Media Rewritten

Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media

July 1, 2025
Beyond Ads

How Google is using the cloud to pitch creative AI tools

April 14, 2025
Evolving Agencies

Lego considers bringing more media in-house after appointing Publicis One to handle global media

October 15, 2024
The Creator Economy

Publicis intends to acquire Influential as it expands influencer marketing offerings

July 26, 2024
Experimental Channels

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix

June 20, 2025
Digiday @ Cannes

Cannes Briefing: As generative AI plays out, OpenAI believes AI development is a ‘shared responsibility’

June 18, 2024

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