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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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2561
Results for ‘global creative’
The Creator Economy
After early success, the NFL plans more creator-led broadcasts
November 5, 2025
Member Exclusive
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
July 13, 2026
Marketing on Platforms
Reddit is already in early testing with its own AI campaign tool
October 30, 2025
Member Exclusive
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
July 6, 2026
Evolving Agencies
‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
September 10, 2026
Sponsored
Q&A: How A+E is diversifying its offerings to grow engagement and revenue
April 22, 2025
Member Exclusive
Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?
June 2, 2025
Marketing on Platforms
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
January 20, 2026
Business of AI
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
July 27, 2026
The Creator Economy
How influencer shops and agencies are adding content studios to boost production speed, revenue
November 18, 2024
The Sports Marketing Playbook
The World Cup is set to lift demand for digital out-of-home spending
April 20, 2026
Content & Commerce
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
September 21, 2026
The Creator Economy
How creator platforms are building tech infrastructure to keep pace with a maturing industry
May 15, 2025
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