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1520 Results for ‘focus group model’

Marketing on Platforms

TikTok now has a seat next to Amazon and Walmart in RFPs

June 8, 2026
Member Exclusive

Media Briefing: Publishers catch new vibes from Meta on AI licensing

August 21, 2025
Sponsored

Digital media needs to shift from incrementalism to innovation for continued relevance in 2025

January 15, 2025
Sponsored

Richer contextual signals in the bidstream help agencies and publishers alike

May 14, 2026
The Sports Marketing Playbook

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion

December 16, 2025
The Creator Economy

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars

April 15, 2025
Member Exclusive

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

December 2, 2025
Member Exclusive

Ad Tech Briefing: A mid-term report card

February 17, 2026
Member Exclusive

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

April 10, 2026
Member Exclusive

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

April 15, 2026
Member Exclusive

Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet

January 30, 2025
Digiday @ CES

The topics and trends that will be the talk of CES this year

January 6, 2025
Navigating Economic Instability

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

March 14, 2025

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