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1520 Results for ‘focus group model’

The Business of AI

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

January 14, 2026
The Business of AI

AI agent developers have become adland’s in-demand role

November 10, 2025
The Business of AI

Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026

January 12, 2026
Member Exclusive

Media Briefing: The top trends in the media industry for 2025

December 18, 2025
Digiday+ Media Briefing

Media Briefing: What The Washington Post’s deal with OpenAI says about the future of AI content licensing

May 1, 2025
Member Exclusive

Media Buying Briefing: What does WPP Media’s course change actually mean for advertisers?

June 2, 2025
Member Exclusive

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

December 1, 2025
Strategizing for the Future

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing

October 21, 2025
Beyond Ads

How Google is using the cloud to pitch creative AI tools

April 14, 2025
The Business of AI

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

June 7, 2024
Member Exclusive

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

February 10, 2026
Member Exclusive

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

April 24, 2026
Strategizing for the Future

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

May 7, 2026

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