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1523 Results for ‘focus group model’

Life Beyond the Cookie

‘We can’t un-FLoC ourselves’: Google’s cookieless ad targeting proposal under fire from ethics researchers, lawmakers for discriminatory potential

April 5, 2021
Modern Newsroom

‘Best, imperfect solution’: Insider’s metrics for measuring success are good for business, but leave reporters feeling frustrated and unionized

April 26, 2021
Member Exclusive

Future of TV Briefing: A Q&A with Snap’s original content chief Vanessa Guthrie

October 20, 2021
Member Exclusive

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?

May 10, 2021
Member Exclusive

Media Briefing: Publishers are beginning to decipher audience clues by cracking FLoC codes

June 3, 2021
Marketing on Platforms

Why Facebook won’t sell ads in its planned Instagram app for kids

April 21, 2021
Subscriptions

The Subscribd dilemma: Premium news bundles a ways off

May 7, 2021
Member Exclusive

Media Briefing: How publishers’ fourth-quarter ad sales strategies are shaping up

September 16, 2021
Member Exclusive

Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix

May 11, 2021
Member Exclusive

Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers

October 7, 2021
Member Exclusive

Media Buying Summit Recap: agencies strategize around data, diversification and diversity

March 17, 2021
Marketing

Publishers look for new opportunities in events businesses after a tranformative 2020

March 1, 2021
Work Life

Bosses share burdens of leadership during a pandemic and its effect on their mental health

February 22, 2021

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