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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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23166
Results for ‘digiday’
Retail Revolution
How Wayfair is personalizing how you buy your furniture online
August 2, 2018
Member Exclusive
Cost efficiencies are driving media buying in-house
August 1, 2018
Beyond Ads
The Financial Times creates audience mapping tool to boost repeat ad sales
August 1, 2018
Future of TV
‘Everybody’s working toward the same goal’: comScore creates tool to measure video ads across platforms
August 1, 2018
The Programmatic Publisher
Quartz redesigns to improve speed, time on site
August 1, 2018
Member Exclusive
Video Briefing: Facebook falls flat against TV critics and reporters
August 1, 2018
Member Exclusive
Retail briefing: ‘Do it for me’ gains traction as retailers scramble to find a competitive advantage
August 1, 2018
Subscriptions
Apple tops 300 million paid subscriptions as it reportedly preps new subscription services
July 31, 2018
Modern Newsroom
Reuters new app focuses on total time spent
July 31, 2018
Member Exclusive
Confessions of a TV network distribution executive
July 31, 2018
Marketing on Platforms
Snapchat quietly launched sticker packs to win over creators
July 31, 2018
Publishing in the Platform Era
Bleacher Report’s House of Highlights is starting to build a business from its Instagram base
July 31, 2018
Future of TV
Sports streaming service Dazn moves into original programming
July 31, 2018
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