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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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23166
Results for ‘digiday’
Marketing on Platforms
GroupM’s Susan Schiekofer: Instagram has a ‘huge growth trajectory’
August 16, 2018
Brands in Culture
Skullcandy creates live concert series as part of content marketing push
August 16, 2018
Member Exclusive
How Harvard Business Review uses digital to grow its print subscriber base
August 16, 2018
Member Exclusive
Retail briefing: Retailers are turning employees into influencers
August 15, 2018
Media
Blockchain buzz among advertisers starts to fizzle
August 15, 2018
Future of TV
Sky Media turns to YouTube show to drive non-TV viewers
August 15, 2018
Brands in Culture
Chick-fil-A overhauls app to respond to customer gripes
August 15, 2018
Member Exclusive
Video Briefing: Disney’s streaming ambitions will dent an existing, lucrative revenue stream
August 15, 2018
Content & Commerce
Hodinkee’s Ben Clymer: Flipping from advertising to commerce revenue is difficult
August 14, 2018
Member Exclusive
DSPs grapple with whether to bid on impressions with no GDPR consent signals
August 14, 2018
Marketing
Amazon is testing video ads in mobile search results
August 14, 2018
Publishing in the Platform Era
How IGN is using Fortnite and Marvel to grow on Snapchat Discover
August 14, 2018
Retail Revolution
For Lamps Plus, Amazon is joining Facebook and Google as digital ad mainstays
August 14, 2018
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