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12169 Results for ‘data’

The Creator Economy

The creator economy wants to be a mature media channel, but measurement is holding it back

September 1, 2025
Member Exclusive

Future of TV Briefing: What publishers have to offer creators

April 1, 2026
The Creator Economy

Epic aims to boost originality in Fortnite’s creator ecosystem

June 10, 2025
Zero-click Future

Ranking is out, visibility is in as publishers chip away at AI search optimization

November 3, 2025
The Business of AI

Stagwell enhances its AI-powered tools on the media side

June 19, 2026
Sponsored

Why streaming sponsorships are the most efficient buy in TV

June 18, 2026
Media Buying

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

June 8, 2026
The Business of AI

Agencies grapple with economics of a new marketing currency: the AI token

March 3, 2026
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

April 24, 2026
Evolving Agencies

In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record

February 23, 2026
Life Beyond the Cookie

The winners and losers of Google’s third-party cookie reversal

April 28, 2025
Business of TV

Tubi hopes emotional context can drive demand for streaming’s long tail

October 9, 2025
Marketing on Platforms

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

December 6, 2024

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