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12156 Results for ‘data’

WTF Series

WTF is ad tech curation?

December 16, 2024
Member Exclusive

Research Briefing: Marketers are set to increase their upfront spending this year

May 16, 2024
AI Revenue Generation

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

November 25, 2025
Sponsored

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

December 5, 2024
Digiday Awards

Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

June 16, 2026
Member Exclusive

Ad Tech Briefing: $26.8 billion still wasted in programmatic despite MFA crackdown

August 26, 2025
The Business of AI

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

June 5, 2025
Future of Measurement

How agencies are measuring impact for brands beyond the classic core metrics

September 13, 2023
Sponsored

How The Trade Desk is evolving its approach to first-party data and IDs

September 14, 2023
Sponsored

How brands are driving holiday conversions with automation and creator partnerships

September 16, 2025
Brands in Culture

WPP expands AI capabilities to boost brand performance with Sightly partnership

November 4, 2025
Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier

November 3, 2025
Digiday Publishing Summit

How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

September 25, 2024

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