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99 Results for ‘cpc’

Member Exclusive

Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

January 29, 2026
Third-Party Cookie Primer

Marketers are starting to test alternatives to third-party cookies amid Google’s changes

February 15, 2024
Member Exclusive

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025
Marketing on Platforms

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

February 2, 2023
Navigating Economic Instability

Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital

September 21, 2023
Content & Commerce

‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses

June 27, 2022
Sponsored

New technologies are enriching publishers’ content recommendation capabilities

April 20, 2023
Marketing on Platforms

The Rundown: Everything you need to know about Reddit as the platform goes public

March 21, 2024
Content & Commerce

‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks

November 24, 2022
Member Exclusive

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 8, 2023
Marketing on Platforms

Social commerce is in the cards for Reddit this year

May 15, 2023
Member Exclusive

CMO Strategies: A guide to display ads — benefits, obstacles and trends

July 17, 2024
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

August 7, 2023

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