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99 Results for ‘cpc’

Marketing on Platforms

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

August 29, 2025
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

May 26, 2026
Member Exclusive

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

July 9, 2025
Member Exclusive

Future of TV Briefing: The creator economy needs a new currency for brand deals

November 19, 2025
Marketing on Platforms

OpenAI’s plan for ChatGPT ads starts with brands, not agencies

February 5, 2026
Content & Commerce

Why big advertisers are buying Brave’s search ads — despite its small size

April 2, 2025
Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior

January 30, 2025
Digiday+ Media Buying Briefing

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model

March 17, 2025
Retail Revolution

Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts

July 24, 2023
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

October 1, 2024
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

February 3, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Retail Revolution

Amazon, Walmart e Instacart siguen compitiendo mientras las agencias añaden más dólares publicitarios de medios de comercio a sus carritos de compras

July 24, 2023

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