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    99 Results for ‘cpc’
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    Pitch deck: TikTok is testing cost-per-click ad pricing

    November 5, 2019
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    The Confessions

    ‘Facebook support is like going to the DMV’: Confessions of a frustrated media buyer

    December 2, 2019
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    The Confessions

    ‘It’s tougher for media buyers to get wins’: Confessions of a DTC media buyer on the consequences of rising CPAs

    December 5, 2019
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    Grocery media: Agencies are spending more CPG ad dollars on online grocers

    May 29, 2019
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    Amazon is winning lucrative shopper-marketing budgets

    May 8, 2019
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    Marketing on Platforms

    To attract direct response advertisers, Reddit adds more performance tools

    February 13, 2019
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    Pitch deck: How Quora is selling advertisers

    February 12, 2019
  • unified pricing
    Media

    ‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes

    April 25, 2019
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    The Programmatic Marketer

    Ghost sites, domain spoofing, fake apps: A guide to knowing your ad fraud

    January 30, 2019
  • Amazon royalties
    Marketing

    Amazon’s ad business grows 123 percent in third quarter, to $2.5b

    October 25, 2018
  • Marketing

    Cheatsheet: Everything you need to know about Amazon’s advertising consolidation

    September 6, 2018
  • Content & Commerce

    Wirecutter will launch its own deals event Aug. 21

    August 8, 2018
  • Member Exclusive

    Retail Briefing: The case against pop-up stores

    August 8, 2018
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