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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19944 Results for ‘branding’
  • Member Exclusive

    Research Briefing: Frequency capping matters most on streaming platforms

    May 2, 2024
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Business of TV

    Dedicated interactive and localized ad formats are the new focus in CTV arms race

    November 24, 2025
  • The Business of AI

    The ad industry’s plan to define what counts as AI

    October 29, 2025
  • Illustration of man playing games on a computer.
    Beyond Ads

    Inside Instagram’s mission to boost brand awareness among Gen Z gamers — with a little help from Fandom

    September 21, 2023
  • football
    Super Bowl

    The case for and against pre-game Super Bowl ads 

    February 5, 2026
  • Member Exclusive

    Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

    January 7, 2026
  • youtube tv
    Member Exclusive

    Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

    April 8, 2026
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    TikTok’s on the hunt for brands to reach its most popular communities as Unilever leads the way

    June 28, 2023
  • Marketing on Platforms

    As AI reshapes search, TikTok turns discovery into a performance pitch

    June 15, 2026
  • Sponsored

    The state of retail media | RMNs expand marketers’ reach via off-site advertising

    December 9, 2025
  • Gaming & Esports

    Why Unity is using its new AI platforms to become more accessible to brands and agencies

    June 27, 2023
  • Brands in Culture

    Amid competition for sponsors, top sports clubs are investing in social media operations

    March 24, 2026
  • Retail Revolution

    Walmart.com’s search results put ads front and center — a playbook Amazon pioneered

    October 17, 2025
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