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19931 Results for ‘branding’

Strategizing for the Future

Journey Further’s Will Anderson starts growth consultancy to work alongside agencies

September 23, 2024
Marketing on Platforms

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

April 19, 2024
Retail Revolution

Companies seem determined to make everything a retail media network. How did we get here?

July 12, 2024
Sponsored

How brands are shortening the distance between data collection and purchase

November 17, 2023
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration

October 3, 2024
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

April 24, 2024
Life Beyond the Cookie

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll

February 11, 2025
The Programmatic Publisher

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

May 30, 2024
Gaming & Esports

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange

October 10, 2024
Sponsored

The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI

May 24, 2024
Sponsored

The brand’s guide to Black Friday Cyber Monday

September 25, 2023
Brands in Culture

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’

April 11, 2024
The Creator Economy

From sidelines to spotlight: Esports events are putting creators center stage

July 11, 2025

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