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19931 Results for ‘branding’

Member Exclusive

Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings

May 21, 2024
Agency Culture

As agencies merge, agency brands may wane in importance

October 25, 2023
Sponsored

How brands are activating first-party data to grow e-commerce revenue

February 23, 2024
Digiday @ CES

CES Briefing: Brands use CES stage to spotlight AI innovation

January 12, 2024
Member Exclusive

Research Briefing: TikTok tops brands’ holiday wishlist

November 30, 2023
Member Exclusive

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

February 20, 2024
Work Life

HR and marketing are more connected than they used to be

June 21, 2024
Life Beyond the Cookie

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal

July 31, 2024
Life Beyond the Cookie

Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data

July 30, 2024
The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

May 9, 2024
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
Gaming & Esports

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams

August 7, 2024
The Business of AI

How Babylist’s chief growth officer Lee Anne Grant navigates the AI roadmap

September 10, 2024

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