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19931 Results for ‘branding’

Digiday Media Buying Summit

Agency execs balance automation and strategy with new ad formats

October 17, 2024
The Creator Economy

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

January 21, 2025
Brand Safety

How programmatic is opening up the Olympics to advertisers

June 27, 2024
Member Exclusive

Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching

October 17, 2023
Gaming & Esports

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

February 21, 2024
Brands in Culture

Billboard pours its first tequila brand partnership with Tres Generaciones

January 26, 2024
Member Exclusive

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

August 20, 2024
Marketing on Platforms

TikTok courts CMOs with first-ever Collective, as it targets bigger budgets

March 24, 2026
Brands in Culture

How Reformation hopes viral moments help it become ‘part of a cultural conversation’

February 20, 2025
Digiday @ Possible

What platforms, brands and agencies hope to get out of the Possible conference in year 2

April 15, 2024
The 2025 Notebook

The four trends to watch in the 2025 creator economy

January 9, 2025
Gaming & Esports

Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties

June 6, 2024
Brands in Culture

Agency group Common Interest is on an acquisition drive

July 3, 2024

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