This story was originally published on our sister site, WorkLife.
Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement.
But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally.
“Marketing is the connector, really, for the entire organization,” says Richard Maclachlan, who was recently appointed CMO at Workhuman, which provides cloud-based software solutions to help organizations build and improve their culture.
Maclachlan believes there is a generally broader understanding of the CMO role as integral to the overall business strategies of companies, not just marketing.
Read the full story.
More in Marketing
The winners and losers of Google’s third-party cookie reversal
Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
As talk of recession looms, smaller brands bet on the value of retail media — here’s why
Despite tight budgets and looming recession fears, some smaller brands are ramping up investment in retail media networks to boost visibility.
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked them for their dos and don’ts.