Secure your place at the Digiday Publishing Summit in Vail, March 23-25
This story was originally published on our sister site, WorkLife.
Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement.
But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally.
“Marketing is the connector, really, for the entire organization,” says Richard Maclachlan, who was recently appointed CMO at Workhuman, which provides cloud-based software solutions to help organizations build and improve their culture.
Maclachlan believes there is a generally broader understanding of the CMO role as integral to the overall business strategies of companies, not just marketing.
Read the full story.
More in Marketing
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.