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1413 Results for ‘behavioral targeting’

The Commerce Media Era

Commerce media grows more dominant by the year, forcing media agencies to keep pace with change

May 1, 2023
Member Exclusive

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

November 21, 2022
Business of TV

Netflix unveils its ad-supported product

October 14, 2022
Sponsored

Brands are redefining the rapidly growing creator economy

December 20, 2022
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions

February 20, 2023
Sponsored

How marketers are preparing for the next evolution of CTV

July 29, 2022
Marketing on Platforms

Whisper it: some advertisers still like Elon Musk’s Twitter

December 7, 2022
Marketing on Platforms

The latest threat of TikTok bans have caused marketers to raise an eyebrow

March 6, 2023
Subscriptions

The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers

December 23, 2022
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
Sponsored

How marketers are shaping CTV creative management and measurement in 2022

June 23, 2022
Marketing on Platforms

YouTube Shorts ad payouts to creators highlights deeper monetization woes

March 14, 2023
Strategizing for the Future

Here are the trends likely to have the biggest impact on social media channels in 2023

November 17, 2022

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