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1413 Results for ‘behavioral targeting’

Member Exclusive

Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked

November 16, 2023
Marketing on Platforms

‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education

June 28, 2022
Marketing on Platforms

‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest

August 11, 2022
Data Regulation

The Rundown: What you need to know about the FTC’s latest privacy crackdown

August 15, 2022
Member Exclusive

Future of TV Briefing: Streaming ad sellers need supplementary inventory sources

January 25, 2023
Business of TV

Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV

January 13, 2022
Marketing on Platforms

Meta, Google earnings suggest RIP to the platform momentum narrative

October 28, 2022
Member Exclusive

Future of TV Briefing: The connected TV ad industry is still weaning itself off the IP address

July 13, 2022
Sponsored

Capturing, activating and managing first-party data for a cookieless world

July 7, 2022
Member Exclusive

Case Study: How Redbox is using its physical retail box to reach digital users

February 24, 2022
Member Exclusive

Media Briefing: Ad spending is slowing, but it’s a return to ‘normal’

May 4, 2023
Data Regulation

With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two

February 21, 2022
Gaming & Esports

How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship

September 7, 2022

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