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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
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623
Results for ‘app review’
Member Exclusive
Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together
February 1, 2021
Member Exclusive
Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
April 12, 2021
Member Exclusive
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
April 21, 2021
Marketing on Platforms
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
September 28, 2020
Life Beyond the Cookie
Data buyer beware: agencies are starting to ditch complacent providers
April 7, 2021
Member Exclusive
Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’
April 6, 2021
Modern Newsroom
‘Something inherently local’: Tegna leans into user-generated content on linear and digital with ‘Near Me’
October 29, 2020
Work Life
Emulating commutes, appreciating the ‘little things’: C-suite execs share how they’ve adapted daily routines
January 14, 2021
Member Exclusive
Media Briefing: Parenting publishers adopt newsier approaches amid an unusual back-to-school season
September 2, 2021
Member Exclusive
Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles
March 18, 2021
Member Exclusive
Media Briefing: What media companies’ latest earnings reports say about the state of the industry
May 13, 2021
Sponsored
E-commerce is about convenience in the experience era
November 30, 2020
Managing Through Crisis
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
August 20, 2020
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