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5481 Results for ‘Twitter’

Marketing on Platforms

Why a feminine wellness brand is prioritizing its organic social media strategy

December 5, 2022
Content & Commerce

What these latest consumer affinity trends tell us about marketing in 2023

December 2, 2022
Content & Commerce

Transparency and talent remain top challenges for media buyers and other marketers

March 9, 2023
The 2023 Notebook

Caution, conservative budgeting to dominate Q1 2023 as marketers look to ‘outsmart’ rather than ‘outspend’

January 4, 2023
Brands in Culture

Why PepsiCo took to Instacart with its new campaign just in time for the NFL season

September 7, 2022
Brands in Culture

Why Spotify makes Wrapped its annual marketing moment

December 1, 2022
Beyond Ads

Web3 marketers: Brands need to think less about terms and embrace longer timelines

November 7, 2022
Brands in Culture

Arm & Hammer recurre a los influencers de TikTok para ayudar a los ‘millennials’ y a la generación Z en la temporada navideña

November 28, 2022
Brands in Culture

Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’

October 12, 2022
Marketing on Platforms

Men’s skincare brand Dr. Squatch finds football fans with CTV, social media

September 15, 2022
Member Exclusive

Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief

May 1, 2023
Data & Privacy

In Graphic Detail: Why people in ad tech are conflicted about what they do

April 11, 2022
Managing Through Crisis

How the buy-side of the ad industry is now defining ‘premium’ content

November 9, 2022

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