You searched for Recession - Page 9 of 42 - Digiday

535 Results for ‘Recession’

The Creator Economy

As ad budgets are slashed in the absence of cash, marketers are ‘bartering’ influencers

September 12, 2022
The 2023 Notebook

Caution, conservative budgeting to dominate Q1 2023 as marketers look to ‘outsmart’ rather than ‘outspend’

January 4, 2023
Data Regulation

Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google

October 5, 2023
Managing Through Crisis

‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

August 31, 2022
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts

August 4, 2023
Navigating Economic Instability

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom

February 27, 2023
Navigating Economic Instability

Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season

September 13, 2023
Managing Through Crisis

How the buy-side of the ad industry is now defining ‘premium’ content

November 9, 2022
Navigating Economic Instability

As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment

October 24, 2022
Member Exclusive

Digiday+ Research: Publishers know the economy will hurt ad sales, but they won’t increase discounts

November 10, 2022
Member Exclusive

Digiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond

November 15, 2022
Navigating Economic Instability

Ad tech firms focus on layoffs as ad recession fears build

December 21, 2022
Member Exclusive

Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company

December 4, 2023

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