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How USA Today Co. is trying to beat AI Overviews on World Cup news
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Special Projects
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1308
Results for ‘Millennial Media’
Publishing in the Platform Era
Crooked Media will use Team Whistle’s Snapchat Discover channel to drive viewers to its YouTube show
June 4, 2021
Publishing in the Platform Era
How 100-year-old Architectural Digest is becoming a brand for a younger and more diverse audience
July 13, 2021
Media
Team Whistle expands original programming as it chases more brand deals at higher prices
March 19, 2021
Modern Newsroom
‘Direct revenue driver’: How local broadcaster News 12 is partnering with Google to build a younger audience
May 12, 2021
Member Exclusive
Marketing Briefing: Ad execs and marketers say this Olympics has ‘lost its luster’
July 27, 2021
Member Exclusive
Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
April 21, 2021
Sponsored
75% of people watch mobile videos on mute: What that means for advertisers
June 9, 2021
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
The Creator Economy
To get the attention of millennials and Gen Z, Ace Hardware is turning to influencers
April 15, 2021
Beyond Ads
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
July 28, 2021
Content & Commerce
How Complexland 2.0’s gamefied virtual shopping festival increased sponsorship revenue by 60%
June 17, 2021
Sponsored
How the new digital customer is shaping the content commerce experience
April 27, 2021
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