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4022 Results for ‘Collective’

Member Exclusive

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
Managing Through Crisis

“Lejos de la compra táctica de medios”: Los anunciantes cambian de estrategia para controlar mejor la inversión publicitaria

November 29, 2022
Token to Play

NFT holders might become the new membership model but could threaten other revenue streams

July 25, 2022
Member Exclusive

Digiday+ Research deep dive: Publishers large and small put their resources into first-party data

May 26, 2023
Member Exclusive

Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts

May 9, 2023
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

October 30, 2023
Equality and Opportunity

‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies

July 25, 2022
Español

Los Agentes Latinos del Cambio: el verdadero poder del marketing está en la diversidad de sus estrategas

December 11, 2023
Brands in Culture

A ‘data buffet’: Mozilla’s review of pregnancy and period trackers sheds light on data privacy concerns

August 18, 2022
Gaming & Esports

Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine

March 25, 2022
Beyond Ads

‘Everyone is dabbling’: Outback wants to reach younger diners through NFTs and college sports

July 15, 2022
Member Exclusive

The State of AI: The paradigm shifts toward data for marketers

December 14, 2023
Beyond Ads

There is a new definition for MFAs, but it’s meant to be open to interpretation

October 3, 2023

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