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19957 Results for ‘Branding’

Marketing on Platforms

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

November 15, 2024
Digiday Media Buying Summit

Agencies take diversity efforts beyond the numbers

October 18, 2024
Member Exclusive

Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

March 21, 2025
Publishing in the Platform Era

Layoffs hit LADbible Group’s social video team amid slower user-generated content growth

March 11, 2026
Strategizing for the Future

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

March 5, 2026
The Confessions

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability

February 27, 2025
AI Revenue Generation

Before AI can think for Immediate Media, it needs clean data to think with

November 5, 2025
Marketing on Platforms

Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet

November 18, 2024
The Sports Marketing Playbook

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

January 9, 2025
The Creator Economy

Substack’s video bet could be a growth hack for small creators

July 2, 2025
Member Exclusive

Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential

July 10, 2024
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing

September 19, 2022
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025

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