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19957 Results for ‘Branding’

Strategizing for the Future

What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023

December 15, 2022
Zero-click Future

The case for and against publishers buying paid traffic

June 3, 2026
Member Exclusive

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree

April 28, 2026
Digiday @ Cannes

AI talk returns to Cannes — but marketers want practicality over pontification

June 9, 2025
Audio Anywhere

‘Mini gold rush’: How ad buyers are handling video podcast inventory

March 16, 2023
The Business of AI

AI personalization played a bigger role in this year’s Black Friday and Cyber Monday

December 9, 2024
Evolving Agencies

Havas acquires sports marketing agency in first deal following stock exchange debut

January 23, 2025
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

September 30, 2024
Retail Revolution

E-commerce sites see low sales from ChatGPT traffic, new study finds

October 23, 2025
Marketing

Perplexity has offered ads for half a year — marketers already want scale

May 28, 2025
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
Sponsored

How advertisers are moving from cookies to a multi-ID landscape

July 22, 2024
Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)

May 13, 2026

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