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19953 Results for ‘Branding’

Marketing on Platforms

After third postponement, media buyers don’t believe TikTok is going to be banned

June 26, 2025
Marketing

DTC reproductive brand ups video ad investment to get in front of more eyeballs

November 21, 2022
Upfronts

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

May 20, 2025
Beyond Ads

Here are some of the quirkiest brand collaborations that got us talking in 2022

December 30, 2022
Member Exclusive

Future of TV Briefing: CTV identity matches are usually wrong

February 11, 2026
The Confessions

‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads

April 17, 2023
Gaming & Esports

What marketers need to know about Zepeto, the Korean metaverse platform

January 21, 2025
Sponsored

Publishers, social platforms and commerce media networks are staking their claim to first-party data

December 1, 2025
Beyond Ads

How NFTs could evolve for brands — now that marketers know what they actually are

January 27, 2023
Navigating Economic Instability

‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists

January 29, 2026
Member Exclusive

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?

February 9, 2026
Business of TV

How a new data-driven TV ad product from Blockgraph aims to harmonize varied data feeds

June 8, 2023
Retail Revolution

Lowe’s Media Network eyes incrementality amid marketer budget pressures

May 26, 2025

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