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4893 Results for ‘ trends’

The Creator Economy

Creators pivot as brands’ spending goes into ‘freeze mode’

April 30, 2025
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
Member Exclusive

Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic

June 24, 2025
Member Exclusive

Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

August 28, 2025
Business of TV

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers

September 5, 2024
The Creator Economy

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going

January 16, 2025
Sponsored

How creator partnerships go beyond awareness and conversions to fuel advocacy

March 5, 2025
Beyond Ads

Inside Uber’s strategy with content creators to amplify its organic TikTok following

October 30, 2023
Brands in Culture

Why brands are still trying to be funny and chronically online — even in ‘late stage social media’

August 18, 2023
Strategizing for the Future

CG Life doubles in size by buying a digital shop to expand its health and sciences targeting

April 11, 2024
Digiday+ Future of TV Briefing

Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

May 15, 2024
Sponsored

How digital publishers are engaging the next generation

June 11, 2024
Member Exclusive

Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?

February 22, 2024

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