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4893 Results for ‘ trends’

Marketing on Platforms

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

November 15, 2024
Member Exclusive

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

July 28, 2025
Brands in Culture

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on

June 14, 2024
Sponsored

From Killabears to the Stanley Cup Playoffs, how AR drove deep audience engagement

July 10, 2024
The Business of AI

As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time

August 17, 2023
Gaming & Esports

How TikTok is using data to convince gaming brands to spend on the platform

October 27, 2023
Agency Culture

The holdco exodus is becoming a founding, independent class

May 19, 2025
Member Exclusive

Media Briefing: The 2024 media glossary, pt. 2

August 29, 2024
Brands in Culture

What a second Trump presidential term means for media and advertising

November 7, 2024
Marketing on Platforms

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Marketing on Platforms

How fast-food chain Carl’s Jr. is pushing CTV to become a performance channel

July 2, 2024
Content & Commerce

AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks

December 16, 2024
Inside the C-suite

‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions

November 26, 2025

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