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Special Projects
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2465
Results for ‘ online engagement’
The Commerce Media Era
How live shopping is shaping the future of retail
May 2, 2023
Beyond Ads
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
June 2, 2023
Strategizing for the Future
What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
December 15, 2022
Experimental Channels
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
October 7, 2022
Member Exclusive
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
May 13, 2024
Sponsored
A brand’s guide to navigating Gen Z’s media consumption habits
October 24, 2022
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
Member Exclusive
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
May 2, 2024
Member Exclusive
Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts
May 9, 2023
Member Exclusive
Digiday+ Research: The current state of podcast ad spending and strategies
July 13, 2023
Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022
Gaming & Esports
Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down
August 31, 2023
Member Exclusive
Media Briefing: How Pinterest is wooing publishers with its Red Standard program
October 5, 2023
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