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    The Programmatic Marketer

    The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch

    February 15, 2022
  • Sponsored

    How marketers are evaluating data partners for privacy and performance

    March 15, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    ‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

    April 4, 2022
  • The header image features an illustration of hands raised in the air while holding money.
    Beyond Ads

    In graphic detail: What trends we can see from publisher 2021 earnings reports

    April 4, 2022
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    Marketing

    ‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video

    March 23, 2022
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    Content & Commerce

    Marie Claire expands shopping hub from the U.K. to the U.S.

    March 16, 2022
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    Content & Commerce

    How Apartment Therapy is using commerce to link the virtual and in-person elements of its hybrid Small/Cool event

    April 26, 2022
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    The Programmatic Marketer

    As ad tech surges, challenges remain — and not just from the coronavirus pandemic

    January 5, 2021
  • The Programmatic Publisher

    Brian O’Kelley: ‘Our model is to get buyers to make emissions part of their spending decisions’

    March 15, 2022
  • Member Exclusive

    Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies

    May 9, 2022
  • A couple sitting in a home with a magnifying glass circling
    Member Exclusive

    Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others

    January 10, 2022
  • Four people sitting at tables speaking into microphones. An illustrated depiction of a congressional meeting.
    Data & Privacy

    As the FTC begins its lawsuit against Kochava, some see the ‘warning sign’ to ad-tech while others see an uphill battle

    August 31, 2022
  • The lead image shows an illustration of two hands putting tape over their laptop's camera.
    Data & Privacy

    IAB Tech Lab unveils new working group to tackle evolving consent frameworks

    February 7, 2022
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